No corporation, no investor pressure, no data-harvesting business model. Just an honest little project from Austria.
The Beauty Routine App is an independent indie project from Austria.
My name is Robert Thalhammer. I build the Beauty Routine App as a small-business owner in Austria. The real inspiration for this app came from my daughter Zoe. She was the one who kept looking for routine apps. Apps where she could actually create, customise and tailor things to her own needs. And of course: free. What she found on the market was either full of ads, hidden behind a subscription, or so clunky that she put it down again after two days.
Zoe is a teenager and is just reaching the age where you start looking after yourself. Health, beauty, your own well-being. What mattered to us as a family: that she takes a healthy, balanced path with it. So not too much make-up, but rather caring for the skin properly from the start. Gentle cleansing, moisture, sun protection. Looking after the hair regularly instead of over-styling it. A few simple, healthy habits you pick up early and then keep for life.
That is exactly what the app was meant for: a reliable little companion that reminds you of the good things. Not one that keeps pushing the next expensive product on you.
So I started building my own app, at first just for Zoe. She helped from the very beginning: what was missing, what was annoying, what she would actually use. Out of the many conversations with her, step by step, what you see today took shape. Today the app is there for everyone who is looking for the same thing she was back then.
Beauty is not the point. Consistency is the point. A 5-step skincare routine does nothing if you do it twice a month. A 2-step routine that you actually go through every evening really does change something.
That is exactly what the Beauty Routine App is for: it is your little reminder companion. A quick check in the morning: "Did I do cleansing, serum and sunscreen?" The same in the evening, plus a mask once a week, plus a hair appointment in 6 weeks. All at a glance. All tickable. All yours.
The app does not replace a dermatologist or a beauty consultant. It is also not an AI that tells you what to buy. It is a tool that helps you stay on track. No matter which products you use, no matter what skin type you have.
Three simple answers:
1. Ads, clearly marked and only after your cookie consent.
2. Affiliate links to skincare products and beauty brands. If you buy through a link, I get a small commission. You do not pay a cent more. Affiliate links are always clearly marked.
3. My own money. The app has been running for months, long before it earned anything at all. That is normal for an indie project, and I am happy to carry that risk because I believe in the idea.
Anyone who wants to take their skincare a little more seriously, but has no time budget for complicated apps:
• Beginners building a proper skincare routine for the first time.
• Routine hoppers who try a new system every three weeks and need someone to remind them of the basics.
• Skincare enthusiasts who also want to keep an eye on hair, beauty and waxing appointments.
• Men and women alike. The app has several designs, including a blue look, because care has no gender.
Got feedback, an idea, found a bug, or just want to say hello?
Write to me directly: info@beautyroutine.app
For legal enquiries see the imprint as well as the privacy policy and the terms of use.